Belgrade, December 9, 2020 - Among 150 participants in the first phase of the free educational program for small and micro enterprises #HowYouSellMatters, twelve of them will have the opportunity to improve their business models, digital channels, online sale and communication strategy, through intensive mentoring sessions within the second part of the program. The educational program is jointly implemented by Visa and ICT Hub, with the aim of supporting the SME sector in overcoming the consequences of the coronavirus pandemic.
"We are all aware of how challenging this year has been for small and micro businesses, and that is the reason we wanted to show all entrepreneurs, through this program, that an online presence and enabling online sale is not only the way of maintaining business, but also a true opportunity for growth even in these uncertain times. We are proud of twelve companies, selected for the second phase of the program, because they showed great passion, commitment and desire to learn and we are very satisfied we have the opportunity to provide them with added support, through the mentoring program, in order to digitize their sales and set the base for online business, with the additional help from the company Visa", stated Kosta Andrić, Executive Director of ICT Hub.
Within the second part of the program, participants will be supported by Visa about creating online store and improving user experience in order to make better their online presentation and launch or improve their online sales.
"By empowering small and micro businesses, we empower our society. During the pandemic period, this sector is faced with major challenges and struggles to survive. Reliance on digital channels and e-commerce becomes one of the key requirements for continuing their business and they need the digital transformation more than ever before. By this program, we want to support entrepreneurs and help them to improve their websites and online sales channels, that's the only chance of survival during crisis for many companies. #HowYouSellMatters program is a part of our global initiative #WhereYouShopMatters, which is created to enable small and medium-sized enterprises to survive the global health crisis", said Vladimir Djordjevic, CEO at Visa for Southeast Europe.
Selected enterprises, which continue participation in the program, are domestic fintech LavoCare, which provides car washing and care services to any location, ArchiPlay and Floki Toys, which are engaged in the production of educational toys, JJ lotion active in the field of cosmetics, then textile companies Froncla, Urban Hug and Puerra, companies in the field of consulting and education Jelena Konsult, Mindfulness program and Smart School Zrenjanin, but also Modlica which produces 3D templates for cakes and jewelry and Piece, a specialized company for making pie in pieces.