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Visa Account Level Management
at Visa Payments Forum CEMEA!
Account for Life
What is it?
Keep account number unchanged — even as the card product evolves with the consumer¹.
Who is it for?
Issuers that want to provide relevant consumer experiences at every stage of consumers’ life cycle.
Why it makes an impact?
Issuers can build loyalty and engagement by giving consumers the flexibility to evolve without the hassle of changing the account numbers.
Portfolio segmentation
What is it?
Create multiple card program segments, each with their own benefits and features, and then move payment accounts amongst them as consumer spending habits change.
Who is it for?
Issuers who want to tailor their value proposition by providing different types of products that resonate with consumers’ interests.
Why it makes an impact?
Issuers can increase relevance and build awareness by giving consumer product options.
Spend qualification
What is it?
Help optimize revenues by assessing cardholder spend to determine interchange qualification.
Who is it for?
Issuers with consumers who have fluctuating spend levels.
Why it makes an impact?
Issuers can help secure earning optimal revenue from high-spending consumers.
With Visa Account Level Management, consumers get the same account for life
¹ A new account number must be issued if a card is lost or stolen, or an account is compromised. In this case, the issuer can link the old account to the new one to ensure consumer benefits are uninterrupted and to maintain the consumers’s spend history.
* The ALM platform uses a unique Visa numeric that allows for dynamic segmentation at the account level instead of static licensing attributes, called a Registered Program Identification Number (RPIN).